WE WHERE CHALLENGED TO

Connect Monkey Shoulder with a ‘Young at Heart’ audience aged 27-35 years old by adding true value to their lives.

Define Monkey Shoulders position within music culture and write the global music strategy with a view to creating their music platform.

BECAUSE THEY WANTED TO

Truly engage, drive advocacy, disrupt trial (at scale) and broaden reach with their consumers.

SO WE

Execute a 3 stage plan including:

Research – Covering the competitor landscape, relevant upcoming trends, expert opinion and most importantly – the Monkey Shoulder audience.

Strategy – We conducted an away day with a group of key creators to co-create the platform, then applied expert advise from our cultural council and strategic insights to deliver the strategic framework

Activation – Watch this space!

See more case studies
Anna B during the research trip for Monkey Shoulder Tom sitting between vinyls, plants and an old stove Sirin in front of a sunny window and plants Shot of a woman holding a club card with a stamp on her wrist Theo and Rhianna during the Monkey Shoulder research trip Corner of Shoreditch with gloomy weather Green and white spread from a zine produced for Monkey Shoulder