RED BULL COMMISSIONED US TO

Create a uniformed visual identity with the ability to communicate to consumers & thought leaders of 6 different genres.

BECAUSE THEY WANTED TO

Build Red Bull’s credibility within the UK and international arts / music scene providing social currency for music hobbyist and active listeners to share with the mainstream audience.

SO WE

Created a series of large, mixed-medium, digital artworks. All inspired by the water, and by the idea of ‘Making Waves’

We drew inspiration from current design trends, including the current revival in retro futurism & themes that were common in rave culture and the posters of the 90’s.

To ensure cut-through our concept was developed with visually engaging, highly captivating, hypnotic moving imagery at its very core.

See more case studies
3d rendered copper hand and spheres on a grid made for Red Bull UK 3d rendered animation of two hands holding a polygon on coloured waves 3d rendered head inside of liquid with a orange and yellow gradient as a background 3d rendered animation of two hands holding a polygon on coloured waves Poster of 3d rendered tower bridge and human head for Red Bull Music Odyssey Out of home posters designed for Red Bull Out of home posters designed for Red Bull Shazam graphics designed for Red Bull Music Odissey Boats used by Red Bull for Music Odyssey sailing the Thames