RED BULL COMMISSIONED US TO

Create a uniformed visual identity with the ability to communicate to consumers & thought leaders of 6 different genres.

BECAUSE THEY WANTED TO

Build Red Bull’s credibility within the UK and international arts / music scene providing social currency for music hobbyist and active listeners to share with the mainstream audience.

SO WE

Created a series of large, mixed-medium, digital artworks. All inspired by the water, and by the idea of ‘Making Waves’

We drew inspiration from current design trends, including the current revival in retro futurism & themes that were common in rave culture and the posters of the 90’s.

To ensure cut-through our concept was developed with visually engaging, highly captivating, hypnotic moving imagery at its very core.

See more case studies