THE START

Ballantine’s have been in the music space for 7 years but strictly activated through third parties.They wanted to create an authentic voice in the scene, while increasing channel engagement.

THE STRATEGY

Create specific scene/genre-focused moments that drive peak engagement from respective communities. Focus on those markets that Ballantine’s have activated in via True Music Boiler Room events, in order to leverage a wealth of archival content and leverage existing talent relationships. 

THE SOLUTION

Underwent high-level analysis of the brand, their channels and their long-term objectives to create a monthly always-on content plan. We took a local-first approach to dial-up the brand’s voice in music. From a revised Spotify playlist to IG Guides, we ensured Ballantine’s voice in music was present across all channels via credible content and engaging narratives. 

THE STATS

12 Different scenes celebrated
200 Artists engaged
100% Spotify Playlist Growth
434,000 people reached
68.7K post engagements