THE START
Create an exhibition to celebrate clubs and club culture around the world
THE STRATEGY
Play a positive role by supporting nightlife, whilst using cultural activation to acquire & retain new and existing trade accounts.
THE SOLUTION
Worked across OurHistory and Fabric to create a one-night-only exhibition held at fabric in it’s 20th year, adorning fabric’s walls with vibrant photographs from various international club scenes. A chance to document and celebrate how the dance-floor supports creativity and the creative industries, a way to legitimise club culture whilst it faces threats from government, local authority and property developers.
1000 people through the door, features by Resident Advisor, TimeOut, ItsNiceThat, MixMag, DJ Mag, Soho Radio, Ninja Tune, The Vinyl Factory and London on The Inside alongside 350+ photographs, 600 zines, 500 totes, and a guest list that was 3 times oversubscribed, the exhibition was madness!
THE STATS
Unfortunately, KPIs are confidential, so we can’t share them here ❤️
