THE START

Help a cognac brand identify four main markets for global expansion via a strategy piece that identifies which market responded best to the impact of hip hop.

THE STRATEGY

A cognac brand had built a solid affiliation with Hip Hop in the U.S. with some of the biggest stars in the game championing the brand, so it was immediately apparent the global power of Hip Hop could be an authentic way to scale globally.

THE SOLUTION

‘Hip-Hop unpacked’ is a report looking into 11 markets around the globe and the impact Hip Hop had on them, combining quant insight at a global to local market level, and qualitative insight from cultural correspondents on the ground, the project was turned around in under three weeks. 

THE STATS

Unfortunately, KPIs are confidential, so we can’t share them here ❤️