FOR MAGGIE WE GOT ASKED TO

Create a unique seeding strategy during the peak of Coronavirus,

BECAUSE THEY WANTED TO

Engage their brand advocates, drive consideration with their core audience and bring some fun to a particularly shitty time.

SO WE

Launched the Maggie Hotline. A secret community on dark social that delivered Maggie direct to ppls doors and driving super high engagement with the ppl that matter!

50 x Influential talent personally signed up.

Combined following of 6.5m (on instagram alone).

156 organic posts.

2000+ bottles delivered = brand in hand during COVID-19 lockdown.

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