WE WERE CHALLENGED TO
Connect Monkey Shoulder with a ‘Young at Heart’ audience aged 27-35 years old by adding true value to their lives.
Define Monkey Shoulders position within music culture and write the global music strategy with a view to creating their music platform.
BECAUSE THEY WANTED TO
Truly engage, drive advocacy, disrupt trial (at scale) and broaden reach with their consumers.
Execute a 3 stage plan including:
Research – Covering the competitor landscape, relevant upcoming trends, expert opinion and most importantly – the Monkey Shoulder audience.
Strategy – We conducted an away day with a group of key creators to co-create the platform, then applied expert advise from our cultural council and strategic insights to deliver the strategic framework
Activation – Watch this space!See more case studies