THE BRIEF

Connect Monkey Shoulder with a ‘Young at Heart’ audience aged 27-35 years old by adding true value to their lives through music

THE STRATEGY

Define Monkey Shoulders position within music culture and write the global music strategy with a view to create their music platform. We collaborated with cultural leaders in key cities to help co-create the platform, for the culture, by the culture.

THE SOLUTION

Execute a two-phased stage plan from: 

Research – Covering the competitor landscape, relevant upcoming trends, expert opinion and most importantly – the Monkey Shoulder audience.

Strategy – We conducted an away day with a group of key creators to co-create the platform, then applied expert advice from our cultural council and strategic insights to deliver the strategic framework

THE STATS

Unfortunately, KPIs are confidential, so we can’t share them here ❤️