After the success of our live presentation at MAD/FEST, and our invite-only virtual presentation to 50 spirits brand leaders across the industry one week ago, we're opening up the presentation to cross-category leaders and our wider community.
Our special report delves into the importance of investing in culture for brands. As we know, brands must constantly look for ways to remain relevant in an ever-evolving landscape. Through our study and research, we deep dived into brands leading across fashion, lifestyle, spirits and beyond to better understand what audiences seek today.
We’ve been busy…
- Interviewed 30+ brand leaders and industry experts
- Surveyed 600 cultural consumers around the UK
- Analysed 50+ brands’ performance
- Interviewed 10+ culture leaders
In a volatile world, consumers are more vulnerable than ever. As vulnerability rises so does the urgency and need to trust brands. With trust a top three purchase consideration for consumers, it ultimately drives brand growth, loyalty, and advocacy.
With real-world examples, this report aims to prove the significance of culture for brands and how it can unlock brand growth potential and drive trust.
We unpack:
- How to handle the mass breakdown in consumer trust
- How some successful brands are outperforming the category
- How work in culture drives trust and business growth
- A playbook for building trust - from UGC through to channel strategy
- Cross category learnings - we take a look at how the lifestyle | tech | alchohol industry are good at building trust in respective ways
- A playbook for the future - key social & cultural trends to inform your FY25 brand plan…
Join us here on LinkedIn live for an exclusive presentation taking place Wednesday 31st July - sign up now and secure your spot.
