THE START

Connect to 18-24 year-olds across 4 UK cities through underground music culture, and retain and acquire on premise accounts

THE STRATEGY

Develop deeply conceptual shows that inspire music lovers and help celebrate the rhythms in each city we visited. 

THE SOLUTION

Worked on the conception, ideation, booking and execution of multiple shows on the tour to help drive engagement. 

THE STATS

Unfortunately, KPIs are confidential, so we can’t share them here ❤️