THE START

Create a uniformed visual identity with the ability to communicate to consumers & thought leaders of 6 different genres.

THE STRATEGY

Build Red Bull’s credibility within the UK and international arts/music scene providing social currency for music hobbyist and active listeners to share with the mainstream audience.

THE SOLUTION

Created a series of large, mixed-medium, digital artworks. All inspired by the water, and by the idea of ‘Making Waves’. We drew inspiration from design trends, including the current revival in retro-futurism and themes that were common in rave culture. To ensure cut-through our concept was developed with engaging, highly captivating, hypnotic moving imagery at its core.

THE STATS

Unfortunately, KPIs are confidential, so we can’t share them here ❤️