Always on

Ballantine’s have been in music for 7 years but have traditionally activated through partner channels. They wanted to increase their owned channel engagement, and build their music audience on channel... giving themselves a voice in music.

Utilise access to talent and communities afforded via True Music partnerships. Develop owned formats that encourage talent sharing & collaborative posting, to funnel music audiences back. Put in place robust community engagement function to show-up and engage with our new music audiences.

Created multiple owned formats, spanning live event capture, spotify playlists, artist and genre spotlights, editorial, and .com. Alongside reactive community management to further drive Share of Voice.