The Start
We were briefed to maintain and amplify Magnum's cult status in culture by creating a talent-led, dark social talent programme on Whatsapp.
187
artists
42m
combined following
83%
posting rates
The Strategy
Influencer and creator contact with brands can feel transactional, one-directional, and uninspiring. Both they – and their audiences – are hungry for a different approach. Our strategy sought to open up a new pathway, giving them a fresh alternative to traditional routes.
The Solution
A multi-year, dark social hotline to engage, entertain, and keep some of the UK's biggest talent stocked to the rafters with Magnum Tonic Wine.
All
organic
8000
bottles dropped to date
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