The Start
The Magnum team came to us with a clear objective: help us connect to our core and target audience through a nuanced cultural activation across Carnival, which heroes our core trade battleground.
54.2m
Impresisons
BBC
Featured news
6000
Trials of Magnum
The Strategy
Most Magnum is sold by corner shop owners, and consumed 'en-route' so we created a takeover of 'Usman's' famous corner shop on the carnival route, dialling back into the off-trade.
The Solution
We activated Magnum at Notting Hill Carnival, with the very 1st Magnum Corner Store, situated in the heart of NHC. With a launch event in partnership with NHC, and a high footfall brand experience around the corner, we drove high brand awareness through a disruptive OOH campaign, partnership with Rampage Sound, and tying into consumption occasion messaging #EnRoute. 
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