After three months of lockdown, we needed to raise brand awareness fast. Wray & Nephew wanted to sell out their merch line so that all profits could go to a programme helping underrepresented creatives access the music industry.
No Signal, a Black run radio station born out of lockdown, had cracked at-home entertainment via their iconic 10v10 series. With huge cultural momentum, the time had come for them to raise funds for their new studio and we had to help.
A 360 campaign built around a Wray x No Signal 10v10. Three sound clashes took consumers on a journey through Black British musical histories. The sound clashes and a bespoke talent seeding programme promoted the merch line. We saw two sell out releases of merch delivering all profit back to No Signal to support the fund, and dramatically shifting brand perception.
Most engaged post on social ever
80 artists seeded
1286 units of merch sold
70K web hits