FOR CARNIVAL WRAY ASKED US TO

Concept, strategise and deliver Wray’s flagship campaign of the 2020 calendar.

Creating a unique campaign that drove brand awareness and engagement in the run up to and during carnival.

BECAUSE THEY WANTED TO

Truly engage, drive advocacy, disrupt trial (at scale) and broaden reach with their consumers.

SO WE

Shot Popcaan live in Jamaica and Mist in the birth place of UK carnival (St Pancras Town Hall), creating a transatlantic exchange from JA to the UK.

No Signal joined the party by recording a 3hr marathon live stream with Ebony Steel Band performing J Hus, Burna Boy, Kranium, Young T & Bugsy, NSG, WIz Kid, Vybz Kartel and many more.

0.5m views in 5 days
77% Share of Voice x competitors
Went viral on Twitter
140k Web Conversions

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