THE BRIEF

Drive association of Wray as the go-to rum for the traditional Christmas season rum punch. An emphasis on driving awareness, delivering against our pledge and driving advocacy. 

THE STRATEGY

Care pack gifting had increased massively in 2020 with many people sending care packs to their loved ones in a testing year. We wanted to give this a new spin, and do something totally new for our community. 

THE SOLUTION

A 360 campaign celebrating a Wray x No Signal 10v10, across 3 sound clashes and taking consumers on a journey through Black British musical histories. The sound clashes promoted the bespoke merchandise line. 

THE STATS

19 pieces of content
98 artists seeded
98,000 engagements
3,000 new followers
400 Punch Pack Sell Out