The Strategy
A show built around women of colour's experience of empowerment, regality and regency flair, we knew we had to create a concept in keeping with these values. Bridgerton is known for classical music, and with just 3% of orchestral musicians being from diverse backgrounds, we needed to make a real statement.
The Solution
We created a concept called Queen Charlotte's Orchestra, bringing together a 24 piece women of colour orchestra, in a never done before, unexpected take over of Covent Garden, featuring full regeny costume, set design, flower design and performances. Musically we sourced all members of the orchestra, reworked classic pop tracks in true Bridgerton style, alongside conducting bespoke rehearsals with the orchestra and headliner Tiana Major9. We amplified the campiagn with an amplification plan involving heavy hitting TikTok stars: Viktor Kunda & Sayso.
