The start
Create a campaign concept to pierce the zeitgeist for the UK Launch of Queen Charlotte.
2.4m
estimated social reach
7000+
spectators
The STRATEGY
A show built around women of colour's experience of empowerment, regality and regency flair, we knew we had to create a concept in keeping with these values. Bridgerton is known fro classical music, and with just 3% of orchestral musicians beign from diverse backgrounds, we wanted to make a real statement.
The SOLUTION
We created a concept called Queen Charlotte's Orchestra, bringing together a 24 piece women of colour orchestra, in a never done before,  unexpected take over of Covent Garden, featuring full regeny costume, set design, flower design and performancesMusically we sourced all members of the orchestra, reworked classic pop trackin true Bridgerton style, alongside conducting bespoke rehearsals with the orchestra and headliner Tiana Major9, alongisde an amplification plan involving heavy hitting TikTok stars: Viktor Kunda & Sayo.
26
musicians
21
VIP guests
Client
Netflix
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